About Us
Hello Fellow Kenyans,
 
I am thrilled to introduce the Webo Kenya Marketplace, a 100% Kenyan-owned online platform set to revolutionize how businesses connect with customers.
 
 
What Makes Webo Kenya Marketplace Special?
 
Local and Global Reach:
  • Every product or service listed on our marketplace will also appear on the International Webo Directory. This means your business gets exposure both locally and globally.
  • We’re not just building a marketplace; we’re creating a bridge between Kenyan entrepreneurs and the world.
 
Backing:
  • Webo Kenya enjoys full support from the international WeboOnline Group and Webo SA.
  • In South Africa, the Cape Town Biz Finder lists 120,000 businesses, and the Johannesburg Biz Finders lists 200,000 businesses—all fully integrated with Google Maps and Google Business Profiles. They’re even targeting one million businesses! 
 
 
SME Empowerment:
  • We’re committed to supporting the growth of the SME sector.
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  • Our digital marketing opportunities, sponsored by Cofek, include:
    • FREE Basic Marketplace Listings: Get your business noticed.
    • Optimize Your Google Business Profile: Download our FREE “How-To Guideline.”
    • Weekly Webinars: Join us every Wednesday at 6 pm (Kenyan Time) to learn how to supercharge your business. Register here.
 
Retain Your Brand Identity by Trading in your Name:
  • Upgrade to our eCommerce platform, and your brand remains intact.
  • In cases where you upgrade to sell on the marketplace buyers pay you directly thus ensuring that you retain ownership of the customer and there is no delay in getting paid.
  • Every eCommerce seller offers a one-click link to Google Maps for directions and to Google Business Profiles for verified contact information and customer reviews.
  • We believe in collective success—our marketplace is a community where businesses thrive together. 
 
Let’s delve into the growth of the Web in Kenya and explore the prospects of an online marketplace for local businesses.
 
The Web’s Growth in Kenya
  • Internet Users (2023): Kenya boasts 17.86 million internet users, with an impressive penetration rate of 32.7% .
  • B2B Research Online: A whopping 89% of B2B buyers research online before making purchases, and 72% explore solutions via social media . The digital landscape is ripe for SMEs!
  • The internet’s growth in Kenya presents a ripe opportunity for an online marketplace. By strategically leveraging digital marketing opportunities offered by the Kenyan Webo Marketplace, marketing channels for local businesses can thrive collectively while maintaining their brand identities.
     
 
 
Let’s explore the state of e-commerce in Kenya and delve into the fascinating dynamics of online shopping across different devices.
 
 
E-Commerce in Kenya
 
  • Thriving Landscape: The Kenyan e-commerce sector is on fire and we are here to fuel that fire by leveling the playing field for small businesses.
  • SMEs and E-Commerce: Kenyan SMEs are increasingly embracing e-commerce as a strategy to grow their businesses, increase capacity, and attract long-term financing. Confidence levels in e-commerce among Kenyan SMEs are among the highest on the continent.
 
 
In conclusion, I'm excited and hope that you join us and spread the word that we're here to get Kenyan SMEs growing!
 
Regards
Stephen Mutoro
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